How London Got Its Groove Back…


Entertainment company Premiere One is giving up-and-coming dancers from London and international contestants the chance to be in with an opportunity to win a £1000 cash prize and gain lots of exposure.

The extraordinary success of PSY’s ‘Gangnam Style’ which reached well over 1,000,000,000 Youtube hits has encouraged entertainment company Premiere One, to note the general public’s appetite for a great dance routine.

Premiere One, home of new Dance artist The Feevah, presents a competition not to be missed. The competition will award Londoners that create a great dance routine the opportunity to promote their skills to the rest of the world as the winner will not only walk away with a £1000 cash prize but further their chances of mass exposure with their routine appearing in the ‘Get Ya Swagga On’ official music video. The winner shall also feature at The Royal Greenwich Great Get Together Festival on 29th June 2013 which is the largest armed forces day outside of the national event and expects to see a record 22,000 visitors this year.

A wonderful example of an innovative location was T-Mobile’s ‘Dance’ campaign which was created by using hidden cameras and saw 350 ordinarily dressed commuters suddenly break into a synchronised dance routine at Liverpool Street Station. The shocked faces of the unsuspecting onlookers was what made T-Mobile’s ‘Dance’ campaign work so well and so the competition encourages dancers to be as creative as possible both with routine and choice of location.

The Feevah’s exciting new track ‘Get Ya Swagga On’ is due for release in the summer 2013 and promises a fruitful reign in the UK charts. The track features a colourful spectrum of artists new and old. Most notably, rising afro-beats star Afrikan Boy, best known for featuring on M.I.A’s Paper Planes remix (Slumdog Millionaire), Dabz The Motive and powerful vocalist Natalyia.

The entry rules are simple. Applicants can enter the competition by visiting where they will register their group or act. A link to the ‘Get Ya Swagga On’ mp3 will be sent to the participants email address. They must film a video for their dance routine to the ‘Get Ya Swagga On’ single and then submit the video to The person or act with the most views, wins. The competition commences 18th March and closes 30th April 2013. The winner will be announced 1st May 2013.

‘Get Ya Swagga On’ is a lively light hearted new track promising the UK a remix to remember


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