We’re big fans of Selena Gomez here at Premiere One PR. Making the transition from Disney star to credible recording artist and actress is normally tricky terrain but from where we’re standing Selena has navigated her way through it in all the right ways.
That’s why we were so excited to see our favourite Wizard of Waverly Place release a brand new single this morning. ‘The Heart Wants What It Wants’ is Gomez’s latest track and quite possibly her best one to date. It’s certainly one of the most real pieces of music she’s ever unveiled. Starting out with an emotional speech, we hear Selena describing a relationship that has slipped from the best to the worst thing ever. She gets choked up as she talks and it’s hard not to think that this could be about her on-again-off-again relationship with Justin Beiber. The song moves on to a sombre, R&B sound with a black and white video that sees Gomez cosying up to a nice looking guy but by the face she has on her it’s clear that all is not well.
‘The Heart Wants What It Wants’ is the right kind of mature sound for Selena at this moment in her career. She doesn’t want to go too far down the Miley road and completely alienate all of her fans, but rather have them grow up with her and share her journey into adulthood. With such a solid sound emerging, we can’t wait to hear more from Ms.Gomez.